Find and capture competitors’ backlinks to increase the visibility of your content and website. You must have also wondered why you have to find the backlinks of your competitors?
Since if you also want to bring your or your website, any content in Google’s ranking or search engine result page, then you should adopt this method, because 90% of traffic comes from Google search engine. The remaining 10% of the traffic comes from other search engines.
While most marketers are aware of the value of using SEO (Search Engine Optimization) content marketing to accomplish this, many make the fatal mistake of ignoring the importance of backlinking.
Because backlinking is as important as content marketing.
The two most important search ranking elements are backlinking and content marketing, although both have equal weight or importance in SEO.
What is Competitors Backlinking?
If you want your website or content to be on top of Google search results page, then for this you have to understand SEO well and a good SEO strategy is to build backlinks.
But now the challenge is with you that now how will you ensure that you are performing better than your competitors or not?
Now you should check the connection method or backlinks of the competitors and you should look at those backlinks and try that you should also create backlinks for your website from the website from where the backlinks of your competitors are created. It helps you develop a stronger and more successful link-building strategy for your website.
Consider outreach for backlinks. The best way to build links is to contact potential referral sites.
You need two types of competitors to research:
- Domain-level competitor
- Page level competitor
Also Read: Blog Commenting: How to Impact in SEO
Why is Competitors Backlinks so important?
Why competition backlink analysis is important for your SEO strategy and has a simple meaning:
Backlinks are an important ranking factor in SEO. To copy and outshine your competitors’ backlink profiles, you need to find the backlinks that are helping them rank better in the SERPs.
As stated before, that the basic idea of link building is straightforward. The most important fact is that not all backlinks are created and cannot be created equal.
For example, Google released a link spam algorithm update in July 2021. It targeted websites that accept sponsored and affiliated links without proper link attribution.
Even if you create a lot of links for your website, it is not necessary that these backlinks increase the search engine results of your website.
Google has made several amendments over the years to combat spam and suspicious connections made by individuals on its websites, and this is just one of them.
To benefit from higher organic search terms for your keywords, it is in your best interest to create high quality niche-relevant links that link to your website.
This method enables you to find backlinks that boost the search engine rankings of your competitors in your category.
The last section is important because you should keep in mind the importance of the website when you link it back to a website. No matter how trustworthy the site is, you cannot expect it to increase organic rank by getting backlinks.
Since your competitors link to these websites and rank first in search results, their link-building strategy must be effective.
You can create your own successful link-building strategy and take advantage of competing links to simulate their performance.
By completing the plan properly you should be able to beat your competitor in the search engine results.
Also Read: Guest Posting in SEO: Everything You Need
How to Research Competitive Backlinks to Build Your Link Building Strategy
If you also want to have good backlinks for your website and your content to be shown on the search engine page result, then you will find some such methods below, by following which you can easily analyze the backlinks of any of your competitors.
- Determine organic competitors
- Identify your main keyword
- View best referring domains of each ranking domain or page
- Analyze domain level competitors
- Investigate page level competitors
Also Read: Social Bookmarking: Basic SEO Guide
Understanding Competitor's Backlinks
You can never make backlinks equally. You can try though.
If you want to provide real value to your link building plan then you need high quality backlinks from reliable sources or high authority websites.
Similarly, you have to make sure that you are effectively taking advantage of backlink opportunities if you want to make the most of your own link development strategies. Or you can also hire any digital marketing experts for this work.
Here are some basic strategies for checking your competitors’ backlinks.
- Cheque Backlinks quality
- Backlink placement
- Backlink relevance
Now that you know what competitive backlinks are and how to find them, you need to start thinking about how you will use them in your SEO strategy.
But keep in mind that not all backlinks are meaningful.
Examine each backlink thoroughly to choose the relevant reference sites for your product or service and give your audience the right knowledge and authority. Spending a lot of time on weak points is not something you want to do.
To practice all areas of SEO, here is complete Guide of Search Engine Optimization with FAQ.
Ans. Reverse engineering your competitors’ backlinks is the process of competitor backlink analysis. You do this in order to develop links that are identical or similar, rank higher in search engines like Google, and increase website traffic.
Ans. Competitive backlink analysis is the first step in developing your own link-building plan or determining what to do to surpass your competitors’ organic rankings. Although links are not the only ranking signal, they are one of the most powerful (if not the most powerful) indicators.
Ans. One of the simplest ways to get backlinks is achieved, by producing excellent content. Your objective should be to create content that other bloggers and industry professionals can access and link to your website. Even though this tactic can take a lot of time, it’s worth it if you can master it.
You may also have a look at the following articles to learn more –
- Link Building
- Brand Building
- Social Media
- Social Bookmarks
- Blog Commenting
- Content Marketing
- Guest Post
- Forum Posting
- Profile Posting