Internal Links in On Page SEO

An internal link is a sort of hyperlink that points to a page or resource on the same website or domain as the one being referenced, such as an image or document. Depending on their purpose or destination, links are classified as “external” or “internal.”

What is Internal Links?

Any link that takes users from one page of your website to another is referred to as an internal link. Links are used to navigating your website’s content by both visitors and search engines. Links help your users explore your website and discover the material they’re looking for. Links are another way that search engines navigate your website. If there are no links to a page, they won’t see it.

Internal links can be of various forms. You can include links within your content in addition to those on your homepage, menu, post feed, etc. These are what we call contextual links. Contextual links direct your visitors to relevant and engaging content. Additionally, they enable search engines to recognize related content on your website and assess its worth. A noteworthy page will appear more important to search engines the more links it obtains. Good internal links are therefore essential to your SEO.

What is Internal Links? - Satik Information

For instance, if you look at this article’s HTML code, you’ll see that the internal link is:


<a href=”” title=”Keyword Text”>Keyword Text</a>


Why are internal links important in SEO?

Three key benefits can be derived from internal links:

  • They enable website navigation for users.
  • They aid in establishing the website’s informational structure.
  • They aid in distributing link equity, or the ranking power, among websites.

Different types of Internal Links

Internal linking often fall into one of two categories: contextual or navigational. Let’s examine both.

  • Navigational Internal Links: The primary navigational structure of a website is often made up of links. They frequently service the entire website and are mostly used to assist people in finding what they’re looking for.
  • Contextual Internal Links: Internal links that are contextually relevant are frequently inserted into a page’s main body of text. 

SEO Mistakes in Internal Links

Issue: Links on some pages with the rel=”nofollow” property are preventing Googlebot from navigating your website.

Solution: Any internal links that were detected in the report and have the rel=”nofollow” tag removed. If needed, consult with your developer. This can be configured either site-wide or per link.

Quick Guide: How to add Internal Links in Content

Imagine your website as a pyramid, with the most crucial information at the top and the least crucial information at the base.

The homepage is the same page that most websites have at the top of the pyramid. Their following most crucial pages—about us, services, products, blog, etc.—are listed beneath that. They have slightly less significant pages—individual product and service sites, blog entries, etc.—under each of those.

The pages on different levels of the hierarchy should not, however, be linked to one another.

Consider relevancy as you write.


Ans. External linking happens when a site links to URLs on a different site, whereas internal linking happens when a site links to other URLs on the same site. External links go to pages on other domains, whereas internal links point to your own pages.

Ans. Although Google has stated they can crawl hundreds of links per page, it is unclear how many internal links on a website are excessive. Practically speaking, having a lot of links doesn’t always improve user experience, and keeping the number of links per page appropriate (usually at or below 100) can boost SEO.

Ans. Finding pages on your website that rank for comparable themes and making sure they link with informative anchor text are two of the finest ways to uncover internal linking opportunities.

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