An HTML element called a “meta description” offers a succinct overview of a web page. A page’s meta description tag is intended to give the user a sense of the content that is present on the page and how it relates to their search query. It is displayed as part of the search snippet in a search engine results page (SERP).
What is Meta Description?
You can add the meta description HTML tag to a post or page on your website. You can explain the subject of your page there. If you’re lucky, Google will display it in the search results below the title of your page. It gives you the chance to persuade users of search engines that your page will provide what they are seeking for.
For instance, if you look at this article’s HTML, you’ll see that the meta description is:
<meta name=”description” content=”The purpose of satikinformation.com is to provide information about computer world to you in simple language. who want computer information in simple way or……”>
When creating new pages for your website, most content management systems, such as WordPress, feature forms that automatically set meta descriptions around page names.
You should try to make your SEO meta description about 150 characters long as Google will be able to display only 150 characters of the page description in the results. Your website will be much easier to read and understand if the meta descriptions are clear.
Why are Meta Description important in SEO?
Your search engine optimization efforts may be significantly impacted by meta description tags. Your meta description functions as “organic ad text,” which is its main value.
This implies that Google and other search engines will frequently display the meta description as a summary of the page when your ad ranks for a keyword.
As a result, the meta description has equal importance to the ad text.
Your organic search results’ click-through rate can increase with a strong meta description. This means that more searchers who view your page in the results will click through and visit your website. Even if your rating doesn’t change, you will receive extra visitors as a result!
SEO Mistakes in Meta Description
The fourth most prevalent on-page SEO problem, according to our survey of common difficulties, is a problem with the meta description. Duplicate meta description and too long and brief meta description were among these problems.
Too long description won’t fully display in search results, and too brief description don’t provide search engine bots with enough details to understand the page’s topic.
Search engines may become confused about which page to rank if you have duplicate meta description, which will affect the rating of both of your pages.
Make sure that your meta description are the appropriate length and unique to each page to avoid any issues with your page description.
Quick Guide: How to Optimize Your Meta description
- Keep it up to 155 characters
- Use active voice and make it actionable
- Include a call to action
- Use your focus keyword
- Show specifications where possible
- Make sure it matches the content of the page
- Make it unique
Ans. In short, they do not technically affect SEO. Although they are one of the first things searchers look for when they land on your site, they are an important component of your SEO strategy.
Ans. Your meta description should be between 150 and 160 characters long, including spaces, and should be as descriptive as possible. Make careful to accurately summarise the information on the page as well.
Ans. You don’t need a meta description on every page, or even nearly every page. Don’t let your consultant or toolkit deceive you. Keep in mind that every content needs upkeep in the future. It would be considerably preferable to have no meta description than one that is inadequate or out of current.
This has been a guide to On Page SEO. You may also have a look at the following articles to learn more –