Technical SEO is the process of enhancing a website’s technical components in order to raise the ranking of its pages in search results. The three pillars of technical optimization include making a website quicker, easier to crawl, and intelligible for search engines.
What is Technical SEO?
Technical SEO is the process of enhancing a website’s technical features in order to raise the ranking of its pages in search results. The three pillars of technical optimization are speed, crawlability, and search engine understanding. Technical SEO is a component of on-page SEO, which focuses on optimizing certain website aspects to improve ranks. The goal of off-page SEO, on the other hand, is to increase a website’s exposure through various means.
Why Technical SEO important in Digital Marketing?
On your website, you could be producing the most insightful, engaging content ever; the kind of content that instantly turns site visitors into paying customers. However, your efforts would be in vain if search engines can’t properly browse and index your website. Technical SEO is crucial for this reason.
Comparable to attempting to sell a house If your siding is falling off (poor programming) or your home is full of wiring that goes nowhere (broken links), it doesn’t matter how beautiful the interior is—it won’t pass inspection by Google bots, and it’s unlikely to sell (rank well enough for users to find).
What components of Technical SEO are the most crucial?
Now that you know about technical SEO, in the list below for you, we have told about some components of technical SEO.
- Use SSL
- Ensure your site is Mobile Friendly
- User Friendly
- Speed of Site
- Fix Duplicate & Thin Content issues
- Create an XML Sitemap
- Enabling AMP
- Structured Data Markup
- Index Your Site in Web Master Tools
- Robots.txt
- Broken Links
- 404 Page
- 301 Redirects
