If you can perform well on the SERPs, organic search is the most reliable, long-term approach to deliver visitors to your website (Search Engine Results Pages). You can still profit from on-page optimization, which is mostly within your power, even while many SEO elements, such as who and what your competitors are doing, are beyond your control.
Optimizing your URL slug for each page and post you make is one on-page recommended practice. One of those SEO best practices that has truly withstood the test of time, unharmed by vicious little penguins and fluffy yet fierce pandas.
What is URL Slug?
A slug is the portion of the URL that designates the specific page’s address. The slug follows the domain and any applicable subdirectories at the end of the URL.
Let’s compare it to an actual address. Your domain would be the location of the “complex” if your website were an office complex. The slug would then be a box number or suite number that designates a particular location inside that facility.
A URL slug distinguishes a particular page on your website from all the others on your domain, just as that box or suite number directs customers to the proper root in the complex.
For example, if you look at the HTML code of any article, you’ll see that the URL slug is for example:
Here are the elements of this URL:
URL Slug: url-optimization
Why URL optimization is important for SEO?
To ensure that both your users and search engines can comprehend your URLs, keep them as short, relevant, interesting, and precise as you can (a prerequisite to ranking well). Although ID numbers and codes are permitted in URLs, it is ideal to use words that people can understand.
- Improved user experience: Both humans and search engines can easily comprehend what the destination page will be about thanks to a well-written URL.
- Rankings on Search Engine: Search engines employ URLs as a supplemental ranking criterion to assess how relevant a page or resource is to a given search query. While they do take into account the domain’s overall authority, keyword inclusion in a URL can also influence rankings.
Different types of URL
type: It describes the kind of server where the file is stored.
address: It provides the internet server’s address or location.
Path: The path indicates the file’s location on the internet server.
Types of URLs: An URL contains the location of files made for websites or other documents, such as an image or a pdf file for a word document.
There are mainly two types of URLs:
SEO Mistakes in URL Slug
Every web resource, including websites, pages, and images, has its own URL. A broken link is created by even one wrong letter in a URL, which results in an error page (usually the HTTP error 404 File or directory not found).
Try these strategies if a URL doesn’t function:
- Check the capitalization
- Check the filename
- Avoid copy and paste
How to Optimize URL Slug for SEO?
- Keep it simple as possible.
- Do not use Capital Letter
- Include your targeted keyword
- URLs must be readable for everyone
- Remove the superfluous words from the URL slug for the page.
- Add pertinent keyword phrases.
- Don’t overuse keywords.
- Be sure to make it readable.
- Hyphenate words to separate them.
- Useless slugs from other pages should not be used.
- Avoid utilising URLs that are generated dynamically.
- Set uniform naming guidelines for your URLs.
Ans. If the slug accurately describes the topic of the webpage, it can enhance the user’s experience. A webpage URL may occasionally contain a long string of characters, letters, or digits. Users may be uncertain about these slugs and reluctant to click. Those slugs don’t appear to be particularly reliable.
Ans. Yes, you can change the URL at any time according to your own accord, the methods of changing the URL in different editors may be different.
Select the page or post whose URL you want to change from the home menu. To edit a subpage, hover over it and click…, then click Settings.
Ans. Impact of changing URLs on SEO, the short answer is emphatically yes. Any major changes to the URLs and URL structures on your website can have a significant impact on how visible you are on Google, which in turn can impact your traffic.
This has been a guide to On Page SEO. You may also have a look at the following articles to learn more –