You might not have considered naming your photos for SEO when trying to improve the SEO of your website. If you are also one of these, you will miss out on many opportunities for customization. For example, captions under photos are read 200% more often than body material.
Additional motivation comes from the fact that Google Image Search now accounts for 15% of all search engine traffic. Of course, you too would like to increase your organic traffic by 15% if given the opportunity.
Through this article, we will also provide you with some other SEO-boosting advice and some quick naming guidelines for optimizing your images.
SEO guidelines for image naming
Let’s go through some excellent practises to keep in mind throughout the process before you start naming your image.
Use the keywords you selected earlier
The range of your articles is probably based on popular and relevant keywords, or vice versa. To find subtopics or H2 sections for content, you typically use a variety of long-tail keywords or related keyword phrases. These words can be helpful when describing pictures.
For example, we can use the long-tail keyword term we want to rank for in this “SEO guidelines for image naming” H2 section when naming images in this field.
Design image names with people and search engines in mind
When optimizing for SEO, we often get so caught up in seo that we overlook the user experience. When we get busy trying to optimize the specific factors that contribute to SEO ranking, we tend to miss out on the ultimate objective, which is to create a great user experience.
Google clearly states that this is the purpose of their search engine service. By connecting consumers to the best and most relevant content, they hope to provide an amazing user experience.
Even if you are able to optimise your website to the point where you receive a respectable volume of organic traffic and good CTR rates, having high bounce rates, low conversion rates, and short on-page periods may start to affect you.
When people locate your information, Google has highlighted several ways you can improve the user experience with images:
- Give a solid context
- Avoid including critical text inside images
- Make sure your image URLs are organised
- Don’t overuse keywords!
If you are working for SEO since last many years, then it is important to have this easy image seo knowledge. Google has always hated keyword stuffing, that is, using the same name over and over again affects the ranking of the website and constantly releases new ways to prevent it.
For the term “image name for SEO”, an example of keyword-rich alternative text might be something like this:
How to write a photo name for SEO: Name an image for SEO.
Imagine a screen reader reading it without any appropriate context.
Relevant keywords that accurately reflect on-page content and provide a positive user experience are ranked by Google. This applies to all types of content, including text, links, images and videos. Always keep this in mind when you are optimizing your photos for SEO.
Also Read: Resize the image
How to Name Images for SEO
As you can see, there are many ways to boost and use SEO indicators when naming photos. To help you with image optimization, all of these techniques and examples have been discussed below by Satik Information:
Use a keyword in the image URL
You should use the time and effort you put into researching useful and powerful keywords when giving your photos descriptive names or naming an image.
For example, “how to optimize photos for SEO” could be one of the keyword phrases in your article. I would remove any “stop words” like “for” in this example.
We’ll change this to “how-to-optimize-images-seo” because valid, best-practice URLs often contain hyphen-separated words.
There are a number of actions you can take now, depending on the situation:
You can add a counter to the end of the name if the image is largely decorative but pertinent to the topic: “how-to-optimize-images-seo”.
You can give a picture a name like “how to optimise photos for SEO performance” if it relates to a particular area or subtopic, like let’s say “Performance”.
You could label the image something like “how-to-optimize-images-seo-statistics” if it also contains distinguishable information, such as a table of statistics.
It might also be altered to “how-to-optimize-images-seo-step” if it’s a step-by-step guide.
There is a whole multidisciplinary topic devoted to image optimization for search engines. But learning to name photos for SEO is a great place to start with Satik information. When including photos in your content, you can employ well-known concepts and a variety of low-effort, high-reward approaches to enhance user experience and search engine results.
This has been a guide to On Page SEO. You may also have a look at the following articles to learn more –